EmotionPlus
eSports
Marketing
Retail
Banking
Education
Automotive
Team Dynamics
Hospitality
Airlines
Harnessing emotions to make better decisions.
EmotionPlus
EmotionPlus is Deloitte's Artificial Intelligence Emotions Platform.
Our system predicts facial sentiment, and provides recommendations for next best actions. No matter your industry or sector, emotions are a critical part of your everyday life. Optimize your human potential with EmotionPlus.

EmotionPlus Facial Recognition
Computer Vision to Capture Emotional Moments
EmotionPlus is Deloitte’s Artificial Emotional Intelligence platform. EmotionPlus unobtrusively measures and captures unfiltered and unbiased facial expressions of emotion using any optical sensor or standard camera. Using deep learning approaches, EmotionPlus is able to predict emotional sentiment, and provide recommendations for next best actions.
Accurate, private, and non-intrusive emotion extraction.
EmotionPlus Facial Recognition
Computer Vision to Capture Emotional Moments
EmotionPlus is Deloitte’s Artificial Emotional Intelligence platform. EmotionPlus unobtrusively measures and captures unfiltered and unbiased facial expressions of emotion using any optical sensor or standard camera. Using deep learning approaches, EmotionPlus is able to predict emotional sentiment, and provide recommendations for next best actions.
Accurate, private, and non-intrusive emotion extraction.
EmotionPlus Dashboard
EmotionPlus helps transform emotional inputs and subject behaviour into insights using advanced analytical tools and methodologies for descriptive, diagnostic and prescriptive metrics. EmotionPlus' deep expertise in data science, combined with the Deloitte’s network of industry experts empower our clients to capture the ultimate value of emotion data.
Data-driven insights and decision-making.
EmotionPlus Dashboard
EmotionPlus Dashboard
EmotionPlus Dashboard
EmotionPlus helps transform emotional inputs and subject behaviour into insights using advanced analytical tools and methodologies for descriptive, diagnostic and prescriptive metrics. EmotionPlus' deep expertise in data science, combined with the Deloitte’s network of industry experts empower our clients to capture the ultimate value of emotion data.
Data-driven insights and decision-making.

Emotion+ Use Cases

eSports
Win Your Emotions
EmotionPlus eSports
ESports teams are looking to exploit emotional composition to optimize success. Using EmotionPlus, teams are able to: Track mental well-being of individual athletes, Improve team gameplay, and Scout and train athletes to maximize potential.
Marketing
Reaching Impressions
EmotionPlus Marketing
Organizations are looking to tap into a consumers engagement and intent to purchase by capturing emotions. Using EmotionPlus, you are able to: Create the best ads, Optimize allocation of media spend, and Recognize, reward, and record fan loyalty.
Education
A School For You
EmotionPlus Education
Educators are looking to understand how emotions affect learning. Using EmotionPlus, you are able to: Capture student engagement level to learnings in and out of the classroom, and Personalize the curriculum to optimize for individual learning needs.
Aviation
Emotional Runway
EmotionPlus Aviation
Airlines are looking beyond price and convenience to enhance the customer experience using emotion. Using EmotionPlus, you are able to: Foster emotional awareness to better equip employee throughout the consumer experience, Create an emotion based airline experience, and Leverage human emotions to drive airline loyal.
Banking
Trading Behaviour
EmotionPlus Banking
Banks need to understand how emotional reactions impact decision-making, to what degree, and how they can affect returns. Take control of your trading performance by identifying and predicting moments of high emotional valence with EmotionPlus to master the psychology of trading.

Emotion+ Metrics
What can the EmotionPlus computer vision platform measure from your face?
The EmotionPlus platform is able to detect faces and map facial points from any standard camera footage. We typically measure a person or a crowd's aggregate valence, engagement, dominant emotions, expressiveness, and then analyze their emotional journey within the given context to gather insights.

Valence measures the overall positivity or negativity of a person's emotional exprience from -100 to 100. Emotions such as Anger, Fear and Sadness would tip the scale into the negative while Joy would make it positive. Averaging the valence over a longer period of time helps to normalize the emotional data as each individual may have different resting facial expressions

Engagement is a composite measure from 0 to 100 of a person's active facial muscles to indicate their emotional investment in the subject at hand. The average engagement level of a crowd is usually measured to gain insights into the success of a large scale event, such as a conference, live sporting event, or TV broadcasting.

There are 7 Universal Emotions as defined by Paul Ekman's Facial Action Coding System - Joy, Anger, Sadness, Contempt, Disgust, Fear, and Surprise. Each emotion is given a score from 0 to 100 based on the associated facial actions exhibited, 0 being non present while 100 indicated the emotion is fully present. The Emotion Composition of a person can described by aggregating counts of how many times each emotion was detected to illustrate the most prominent emotions and the range of emotions the person exhibits.

Expressiveness measures how often a person clearly displays an emotion. A person who is exhibiting an emotion 50% of the time is considered more expressive than a person who only exhibits emotions 10% of the time. This metric helps to gain insights into a person's emotional control.

Emotion+ Benchmark
How do your emotions compare to that of world leaders?
EmotionPlus Platform is analyzing videos of world leaders to create an emotional benchmark for public speakers. Compare your emotion composition and expressiveness score against the leaders who speak for their countries.
Justin Trudeau
Justin Trudeau
Prime Minister of Canada
18.5%
Donald Trump
Donald Trump
President of United States
19.3%
Angela Merkel
Angela Merkel
Chancellor of Germany
6.3%
Giuseppe Conte
Giuseppe Conte
Prime Minister of Italy
47.3%
If you would like to see how your emotion composition and expressiveness stack up against world leaders, then send us a link to a sample video of yourself giving a speech, presenting, streaming, or acting and we can process it for you!


Emotion+Pipeline
Emotion+ Core AI Technology
Core EmotionAI Technology
EmotionPlus unobtrusively measures and captures unfiltered and unbiased facial expressions of emotion using any optical sensor or standard camera. Using deep learning approaches, EmotionPlus is able to very quickly tune algorithms to predict emotional sentiment, and provide recommendations for next best actions.
Emotion+ Cloud Infrastructure
Secure Cloud Infrastructure
Built with cyber security best practices to secure a safe environment, the EmotionPlus platform analyzes emotions on the edge, transmitting and storing only emotional metadata, rather than personally identifiable images. EmotionPlus is built with privacy and security by design.
Emotion+ Data Science
Data Science & Analytics
Transform emotional inputs and subject behaviour into powerful insights with EmotionPlus' advanced data science tools for descriptive, diagnostic and prescriptive analytics. Our deep expertise in data science, combined with our network of industry experts empowers our clients to capture the ultimate value of emotional data.


Why Emotions?
Artificial Intelligence is a form of mimesis. We are trying to replicate the human miracle through technology.
As such, humans use non-verbal cues to communicate their emotions and play an important role in how we think and behave. The emotions we feel each day can compel us to take action and influence our decisions. No matter your industry or sector, emotions are a critical a part of your everyday life. EmotionPlus platform can detect emotion just the way humans do.

Our Partners
We are proud to be the Exclusive Innovation Partner of UK Sport.
UK Sport
Join our family of partners who are harnessing the power of EmotionPlus.
Formula One
Renault Sport F1
Team Vitality
Toronto eSports
Montreal eSports
True North